The cost of selling a home.
Ontario homeowners can choose among traditional full-service agents, discount brokerages, flat-fee listing services, and a direct technology-supported sale. Each route makes a different trade-off among price, control, representation, and the amount of work the seller takes on. The comparison on this page sets those structures side by side.
Traditional representation commonly uses percentage-based commissions shared between listing and cooperating brokerages. Discount and flat-fee listing options may reduce part of that cost while retaining different levels of agent involvement. Actual fees and services vary, and sellers should review the terms offered by any brokerage or service before deciding how to proceed.
HomeParlay charges a flat $5,000 platform fee paid only at closing through the seller’s lawyer. The seller leads the negotiation, Parlay™ provides private guidance and neutral mediation, and the lawyer reviews the agreement and handles the legal close. A buyer’s agent is not required; if an agent brings a buyer, any commission offered remains the seller’s decision.